🙌🙌. I love seeing your insights / processes on the biz side of it all (and it feels v familiar!) i think there’s definitely a place for social media, but how to make it work for you is a tricky balance… good luck with the challenge!
LOVE this - such a big question for startups and small biz. I think it’s possible to build without using the reach of socials but you have to get the brand out there in other ways which are usually slower (which is sometimes a ok!).
In my experience using one or two social platforms as tools to get that awareness of your brand into the world is usually worth it for new businesses to build connections and community and get feedback on what you’re doing.
I love Lydia Bolton’s approach to instagram as a sustainable fashion designer - she does lots of stuff on how other people can upcycle etc so it’s building community > a hard sell
Yes!! Totally agree, and appreciate the affirmation.
I loved your interview with Lydia Bolton- reading your conversation prompted me to think more about personal brand and how it’s now almost inextricable from conversations about ‘brand’ (see also: celebrity brands). I have a separate Instagram account for my brand, but on TikTok (and with this newsletter) I made a conscious choice to post from a ‘personal’ account… it just felt right. Lydia is a great inspiration ! Glad to have the chance to learn from her.
🙌🙌. I love seeing your insights / processes on the biz side of it all (and it feels v familiar!) i think there’s definitely a place for social media, but how to make it work for you is a tricky balance… good luck with the challenge!
Thanks Helen! Thought this one might resonate with you :)
LOVE this - such a big question for startups and small biz. I think it’s possible to build without using the reach of socials but you have to get the brand out there in other ways which are usually slower (which is sometimes a ok!).
In my experience using one or two social platforms as tools to get that awareness of your brand into the world is usually worth it for new businesses to build connections and community and get feedback on what you’re doing.
I love Lydia Bolton’s approach to instagram as a sustainable fashion designer - she does lots of stuff on how other people can upcycle etc so it’s building community > a hard sell
Yes!! Totally agree, and appreciate the affirmation.
I loved your interview with Lydia Bolton- reading your conversation prompted me to think more about personal brand and how it’s now almost inextricable from conversations about ‘brand’ (see also: celebrity brands). I have a separate Instagram account for my brand, but on TikTok (and with this newsletter) I made a conscious choice to post from a ‘personal’ account… it just felt right. Lydia is a great inspiration ! Glad to have the chance to learn from her.